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eOne expands Peppa Pig brand in US with new product offerings and partners

Entertainment One (eOne) is ramping up its US consumer products program for its pre-school property Peppa Pig, with a range of new merchandise.

The firm has announced contract renewals for all of Peppa’s major North American partners, which is being led by master toy licensee Jazwares.

Jawares is set to expand its toy line to include a range of children’s electronics, such as headphones and walkie-talkies and more.

eOne has also extended partnerships with Scholastic and Candlewick Press for publishing, Happy Threads for apparel, Komar for sleepwear and Esquire for footwear.

“Peppa is now one of the top pre-school properties in North America,” said Joan Grasso, VP of licensing for North America at eOne Family.

“We’re thrilled with the opportunity to continue our strong partnerships with Jazwares and our other key best-in-class licensees, who have all helped to create this successful pre-school program. We’re also very excited to provide fans with even more meaningful and fun-filled ways to engage with Peppa.”

The company’s newest partners include the likes of Dreamwave, Cardinal Games, H2W/Sunstaches, Jakks Pacific, The Northwest Company, Playhut and Playtex.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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