Nickelodeon International has appointed a new vice president of licensing and consumer products business development.
Dan Frugtniet has stepped into the role where he will be responsible for driving the ongoing expansion of Nickelodeon’s international consumer products business and maintaining the growth of the firm.
Having first joined the Viacom International Media Networks team in 2010, Frugtniet has already helped to develop the company’s business in the growing EMEA region.
This role will now be extended as Nickelodeon eyes growth across Russia, India, South Africa, Israel and the CEE/Adria region.
Frugtniet will report to Mark Kingston, general manager and senior vice president of Nickelodeon and Viacom Consumer Products EMEA and international promotions and CPG.
“Dan has been an invaluable member of our team here at Viacom and we are thrilled to have him in this role,” said Kingston.
“Dan demonstrates a flexible and entrepreneurial approach to building the business across diverse and complex markets and we are confident in his ability to help us to continue to drive growth and build relationships with our partners across the markets for which he is responsible.”