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VEGAS 2016: Marco Hüsges on the “universal appeal” of the emoji brand

What will you guys be showcasing at the show?

At the Las Vegas Licensing Show we are going to demonstrate the variety that lies in the official emoji brand. With 115 stellar partnerships all over the world, we underscore the universal appeal and potential of the official emoji brand.

Why should attendees drop by your stand?

People should drop by our booth as the official emoji brand is a great brand to be associated with. Our portfolio, which contains more than 3,000 high-resolution icons, is highly impressive and our icons can be perfectly licensed for cross category merchandising, for promotional purposes, for commercial activities and co-branding.

How important are events such as the Licensing Expo?

Vegas is the place to be, a melting pot for license partners from all over the world, and it’s always good to meet existing partners as well as form new relationships. It is a highly informative event; it indicates trends and is simply a must for every company from within our industry.

What’s your favourite thing about the show?

The favorite thing about the show is exchanging expertise and potentials face to face, in a vibrant environment.

Anything else you’d like to add?

Let the show begin, we are ready.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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