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Brand Profile: Sissi – The Young Empress

Having started out as a publishing project, Mondo TV was inspired to develop an animated version of the young Empress of Austria following the success of the property’s magazine.

Like the magazine, the series celebrates the legend of Sissi, with the first series featuring 26 episodes airing daily in Italy during 2015.

To date, it has been sold to a number of countries in Europe and Asia, including France, Portugal, Turkey, Russia, Taiwan, Malaysia and China, and is set to appear in the Middle East after an agreement was signed with Jeem and Baraem channels.

Currently, licensees include the EMEA master toy licensee, Grandi Giochi, who developed a line of fashion dolls, make-up toys, role-play and feature plush for Christmas 2015, while other partners have released products in a number of categories including puzzles, memory games, carnival costumes, stationery, apparel and more.

“The licensing programme is booming. Much of the merchandising is expected to hit the markets from the second half of 2016 and the whole of 2017, but more will follow to meet demand as the brand’s popularity grows,” said Guido Bertè, general manager of consumer products at Mondo TV.

“Our main aim is to continue to build the Italian and international consumer product programme that has been developed around the TV broadcasts, and the launch of the toy line.

“To support this programme, Mondo TV is investing in new assets for licensees and retailers that will boost the brand and give it the longevity crucial for any successful character.”

A second season of the show is set to launch during the autumn this year, plus a free app is now available to download from the App Store and Google Play.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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