Home / Lifestyle / Lisle International secures direct to retail deal with Clintons for Studio Pets by Myrna

Lisle International secures direct to retail deal with Clintons for Studio Pets by Myrna

Lisle International has secured a direct to retail partnership with the high street retailer Clintons for the popular Studio Pets by Myrna property.

The retailers has signed a deal to develop a range of Studio Pets by Myrna gifting, scheduled to launch in stores and online for Valentine’s Day 2017.

The brain-child of fashion photographer, Myrna Huijing, Studio Pet already spans a range of fashion-focused products such as greeting cards, calendars, stationery, toys, fashion and more.

The property – a brand that features animals photographed in numerous settings and posed with stylish props – is also available across various digital platforms, including a Photo Booth app with video footage available via QR codes.

Francesca Lisle-Grimshaw, partner, Lisle International, said: “We are delighted to be working closely with Clintons to further develop its collection of Studio Pets by Myrna products.

“This life style property lends itself perfectly to gifts and has beautiful imagery and the cutest videos that are both stylish and artistic while creating an ‘aah’ factor and we believe Clintons is the perfect retail destination to launch a capsule offering for the celebration of love.”

Victoria Gardner, gift buyer at Clintons , added: “We are happy to be working with Studio Pets by Myrna, the license will fit well in our stores and is perfect for customers. We look forward to developing a gift range that will complement the rest of the brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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