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VEGAS 2016: SmileyWorld readies for Licensing Expo return

SmileyWorld is set to return to the Licensing Expo in Vegas this week, where the firm will showcase its line-up of apparel, toys, gifts and more to attendees.

The company has entered various sectors including FMCG, which has proven to be an area of major growth, now that Smiley has more than 10 licensees.

For example, Smiley has teamed up with Dunkin Brands to be the face of Dunkin Donuts’ new Global Donut Day promotion.

The firm has also enjoyed significant gains in the BTS & Gifts markets, with licensees including Nici, Trends International, Pyramid, Lannoo, Herlitz, Proburo, Alpa, Stationery Team and Franco Cosimo Panini.

Elsewhere, Smiley has entered the toy space with the likes of Multiprint, Noris Spiele and Creativamente all showcasing a range of items that have been designed in conjunction with Smiley’s studio.

Plus, Smiley has also built on its SmileyWorld Publishing programme, adding three new licensees to its growing portfolio.

Fans will be able to check out everything the firm has on offer during the Expo this week.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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