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Egmont secures global publishing rights to Trolls

Egmont Publishing has secured the global publishing rights to DreamWorks Animation’s upcoming feature film, Trolls.

The firm will launch Trolls books and magazines across 14 countries.

“DreamWorks has set the scene for Trolls becoming a great brand with long term perspective, wonderful storytelling and innovative characters," said Silvia Figini VP global licensing management, Egmont.

"We are delighted that Trolls is launching on the big screen and that the toys are being re-launched. As a Danish founded company this is the perfect collaboration for our market-leading licensing range and we are proud to be on board as a multi territory book and magazine publisher.”

All magazine content will be produced by Egmont’s global content creation team, who are developing content for the global brands in Egmont’s publishing portfolio. The new launch will be supported by a marketing campaign across all the territories.

Harriet Murphy, head of global publishing for DreamWorks Animation, added: "Egmont houses great creative talents who have real in-depth knowledge of our brand and a truly innovative approach.

"The world of Trolls is vibrant and colourful and we look forward to seeing it translated from screen to page.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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