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National Tyres and Autocare, Sony Mobile, O2 for O2 Priority and Karcher are all on board for the return of Ghostbusters.

Brand & Deliver secures new Ghostbusters promotions partners

Four high profile UK brand partners will support the return of Ghostbusters in a campaign created by Brand & Deliver for Sony Pictures.

The campaign, running throughout July, will feature National Tyres and Autocare, Sony Mobile, O2 for O2 Priority and Karcher.

Activity includes a national press and drive time radio campaign by National Tyres and Autocare, a TV campaign by Karcher supported by POS in more than 3,000 stores, a TV and digital out of home campaign by O2 for O2 Priority offering the chance to win tickets to the US premiere and a POS promotion by Sony Mobile within 480 O2 stores.

All four partners will engage customers on digital and social channels.

“Ghostbusters is an iconic franchise with multi-generational appeal," said Richard Barnes, partnerships Director at entertainment marketing specialists Brand & Deliver, said:

"These brands have tapped into the movie’s feel-good factor with memorable partnerships that will ensure it’s the most highly anticipated film of the summer.”

Peter Taylor, MD of Sony Pictures UK, added: “Ghostbusters is quite simply one of the best-loved film franchises ever made.

"These partnerships are vast in scale and fun factor, giving us a powerful platform to promote the film with UK-wide promotions across multiple touchpoints.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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