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Beanstalk begins beautiful friendship with Humphrey Bogart

Beanstalk has secured an agreement to represent iconic Hollywood actor Humphrey Bogart.

In a new partnership with The Estate of Humphrey Boagart, the firm will represent the personality rights of the Casablanca star for use in advertising, promotions and brand associations.

Beloved for his roles in such classics as The Maltese Falcon, The Big Sleep and The Caine Mutiny, Bogart is ranked number one by the American Film Institute in its Greatest Screen Legends of All Time list.

“We are thrilled to be representing Humphrey Bogart,” said Allison Ames, president and CEO of Beanstalk.

“In addition to being one of the biggest movie stars and style icons in the world, he was regarded as a man of character and class.”

Robbert de Klerk, manager of the Humphrey Bogart Estate, together with Stephen Bogart, son of Humphrey Bogart and Lauren Bacall, added: “We have always admired the great work done by Beanstalk.

“We jumped at the chance for the Bogart Estate to become a Beanstalk client.

The Estate has been unveiled as the inaugural client of Beanstalk’s latest service, Icon Representation, an arm dedicated to represent the personality rights of legendary icons.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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