Cartoon Network has teamed with Machinima to launch a live tournament inspired by the upcoming mobile app Adventure Time Card Wars Kingdom.
Called Let’s Play Flooping Card Wars, the event will be hosted by Machinima on Friday, July 15th and will be live streamed to fans across the globe.
The tournament has been scheduled in order to celebrate the launch of the new mobile app that launches as a follow up to 2015’s successful Adventure Time Cards Wars.
The tournament will star Machinima’s top gaming talent ChimneySwift11, JeromeASE, CavemanFilms and TJSmith Gaming as they take on one another in an Adventure Time Card Wars battle.
Tournament footage and commentary from each of the players will be available exclusively to participating talents’ YouTube channels until Monday, July 25th.
Cartoon Network will then make the content available on its own YouTube channels.
‘At Turner we are committed to developing the best curated brand experiences for audiences across multiple platforms, windows and devices,” said Patricia Hidalgo, SVP and chief content and creative officer, Kids EMEA and international kids strategy, Turner.
“This celebration of Adventure time card Wars is a great example of how we are putting fans at the centre of everything we do – not only by continuing to build hit franchises like Adventure Time and offering an increasing number of touchpoints for our brands, characters and stories, but also through the delivery of new and exciting fandom experiences.
“As leaders in their field, Machinima was the obvious partner for our first foray into live, competitive gaming events events and we’re excited to be working with them to deliver what we hope will be a highly anticipated appointment to view for Adventure Time and gaming fans worldwide.”