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American Girl inks publishing deal with Scholastic

American Girl has revealed it is teaming up with Scholastic, who will launch an extensive publishing program based on the brand.

The multi-year deal includes rights to publish books in print and digital formats starting from January 2017, across the UK, US, Canada, Australia, New Zealand and Asia.

"American Girl has earned the loyalty and praise from parents and educators and continues to create unforgettable memories for millions of girls," said Ellie Berger, executive VP of Scholastic and president of Scholastic Trade Publishing.

"We are thrilled to collaborate with the American Girl team to develop an exciting and innovative publishing program that inspires, celebrates, and empowers girls, while instilling a lifelong love of reading."

The range of books will be designed for kids aged from five to 12-years-old, and will also include publishing for American Girl’s popular Girl of the Year collection.

In addition, Scholastic will publish a non-fiction chapter book series inspired by the brand’s BeForeverline.

Katy Dickson, president of American Girl, added: "Storytelling has always been at the heart of the American Girl brand, and we continue to evolve the way we use content to speak to girls today. Whether it’s character-focused stories, popular advice books, or even our AG Life YouTube series, our goal is to support girls in a variety of life stages and help them reach their full potential.

"Partnering with Scholastic helps expand our narrative and the reach of our empowering stories and characters, allowing us to connect with even more girls across the globe."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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