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Hostess and Mars launch new Milky Way and M&M’s brownies

US bakery company Hostess is teaming up with Mars Chocolate North America to launch two new treats.

The firm is set to launch Hostess Brownies made with M&M’s chocolate sweets and Hostess Brownies made with Milky Way pieces, and will hit stores nationwide this month.

“With brownies being such an important segment of the category, we set out to elevate the brownie experience with the Hostess brand, and in doing so, co-branded with Mars through a strategic licensing deal,” said Burke Raine, chief marketing officer at Hostess.

“Intensely rich brownies will satisfy most chocolate lovers, but pair them with two of America’s most beloved chocolate candy brands – M&M’s and Milky Way – and you’ve got a truly irresistible treat.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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