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Universal teams with Paris retailer Colette for The Secret Life of Pets initiative

NBC Universal has teamed with the chic Parisian retailer Colette for a special campaign to support the launch of The Secret Life of Pets in France.

The co-branded collaboration will include exclusive merchandise featuring the Colette logo mixed in among the film’s characters as well as a calendar of key activations in support of the franchise.

The roster will include a press private screening at the Royal Monceau Raffles Paris, a takeover of the Colette water-bar for six weeks and an in-store pet-tag-making event on July 30th.

“Colette’s creative outlook and innovative style makes for an ideal partnership to support Illumination Entertainment and Universal Pictures’ debut of The Secret Life of Pets in France,” said Marc Low, SVP, international consumer products, NBCUniversal Brand Development.

“The capsule collection and event activations will attract consumers who are trend driven and governed by popular culture, serving to further amplify the film’s presence internationally.”

Sarah Andelman, creative director at Colette, added: “Debuting a co-branded line alongside acclaimed filmmakers, Illumination Entertainment, Universal Pictures and NBCUniversal Brand Development is an honour for Colette.

“We look forward to seeing the fans’ reactions to our exclusive, limited edition line ahead of the film’s highly anticipated release.”

 The Secret Life of Pets will land in cinemas across France on July 27th 2016.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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