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"We are honored to work with Arun Gandhi and represent his grandfather’s legacy," said Allison Ames, president and CEO of Beanstalk.

Beanstalk to represent Gandhi for long-term brand associations

The Estate of Mahatma Gandhi has signed an exclusive representation agreement for advertising and media campaigns with Beanstalk.

Practicing non-violent civil disobedience, Gandhi led the Indian independence movement that gained freedom from British rule.

“As one of the most revered leaders in history, Mahatma Gandhi’s legacy of non-violent resistance inspired civil rights leaders throughout the world," said Allison Ames, president and CEO of Beanstalk.

"We are honored to work with Arun Gandhi and represent his grandfather’s legacy.”

Beanstalk will represent the rights of the Gandhi for use in advertising, media, and long-term brand associations.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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