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Ellen DeGeneres readies new eyewear collection

Comedian and hostess, Ellen DeGeneres, is set to launch an eyewear line in partnership with MODO.

Boasting sunwear and optical collections, ED eyewear will showcase DeGeneres’ personal style and design in a series of colours and lens types.

"I’m so excited to partner with MODO on my new collection of ED eyewear," said DeGeneres.

"We have regular opticals and sunglasses in some amazing designs that will have you shouting ‘I wear, you wear, we all wear ED eyewear’."

Prices for the collection will start from $155 and will be available from EDbyEllen.com and Eyefly.com, while the optical collection will launch in September at additional retailers.

Alessandro Lanaro, CEO at MODO, added: "We are thrilled about the launch of ED Ellen DeGeneres eyewear on EDbyEllen.com.

“MODO appreciates this partnership with Ellen and the ED team, and we look forward to this collaboration."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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