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The agreement will see a range of Smiley branded Prettie Girls dolls hit shelves.

Smiley dolls on the way from Tonner-One World

Tonner-One World has signed a deal with SmileyWorld to create a line of Smiley dolls.

The three year agreement will also see the firm launch doll fashions with matching children’s and adult outfits.

“This SmileyWorld licensing deal exemplifies the impact Tonner-One World has made in the toy industry over the past few years and we look forward to finalising several other major licensing projects in the near future,” said Corinda Joanne Melton, CEO of One World Holdings.

Lori Heiss, VP of brand strategy at Smiley, added: "We are excited about the new partnership with Tonner-One World to create a Smiley branded range of Prettie Girls dolls, which brings together two brands dedicated to helping girls embrace their own individuality and express themselves through fashion.

“With its great experience creating fun and fashionable clothes that help girls express themselves across the world, Smiley World is the perfect brand to create bespoke fashions which will match the dolls’ varied personalities and appeal to the little girls who love them."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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