Home / Entertainment / Perfetti van Melle teams with Citroën to launch Mentos cars
The Citroën C1 Mentos series, inspired by the mint, is now available to buy in France.

Perfetti van Melle teams with Citroën to launch Mentos cars

Perfetti van Melle, through its French licensing agency Stories, has partnered with Citroën to launch a line of Mentos cars.

The Citroën C1 Mentos series, inspired by the mint, is available in France and can also be purchased as convertible version.

The C1 Mentos car is distinguished by a roof sticker and red sunrise mirrors, a Grey Porcelain Interior and floor mats. The equipment also adds the tachometer, heated door mirrors, a 4 HP audio system with steering wheel controls and Bluetooth.

The limited edition car also comes with a free welcome Mentos pack.

The C1 Mentos launch is supported by an advertising campaign developed for the occasion which involves digital, print, social media and in-store promotion.

It is not known what happens when the Citroën C1 Mentos comes into contact with Diet Coke.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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