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Mattel nabs Jurassic World master toy rights from Hasbro

Mattel has won the worldwide master toy rights for Jurassic World.

The brand was previously with Hasbro, and under the terms of the deal, Mattel will design, produce and bring to market a wide variety of toys inspired by the franchise, including the next film set for release in 2018.

“We are honored that NBCUniversal chose Mattel to help bring the Jurassic World brand to life, and we look forward to developing multiple new lines of innovative, engaging toys and products,” said Chris Sinclair, Mattel’s chairman and CEO.

“Spanning three decades of sustained worldwide popularity, few entertainment properties have so successfully captured the collective imagination of millions of fans around the world, and we are delighted to be a part of this truly evergreen franchise.”

The deal, beginning in July 2017, spans a wide variety of products, including action figures, play-sets, vehicles, games, plush, role-play, preschool, and activity toys. Initial products will hit shelves in early 2018.

“We are looking forward to collaborating with Mattel and broadening Jurassic World products worldwide," said Vince Klaseus, president, NBCUniversal Brand Development.

"The appetite for the franchise globally is stronger than ever with consumers wanting more. Mattel’s global support, creativity and category approach to expand our franchise makes them the best choice to partner with for this brand, bringing innovation, technology and a host of new ways to play.

“Jurassic World is more than awe-inspiring blockbuster films, it’s a brand that has been reaching consumers for more than twenty years on everything from video games, toys and apparel, to theme park attractions and live events. Our focus for the franchise is to continue to collaborate with best-in-class partners as we build and expand this iconic property into a mega-brand across our Universal platforms.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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