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Bravado named new UK licence holder for Grumpy Cat

Global merchandise company Bravado has revealed it has been appointed as an official UK licence holder for internet sensation Grumpy Cat.

The new deal will see the company bring Grumpy Cat apparel, accessories and merchandise to the UK High Street this summer.

New Grumpy Cat merchandise will be sold in Primark, launching in July with a range of apparel, accessories and homewares.

Plus, Bravado is now seeking to work with more retailers and partner with the Grumpy Cat brand.

After becoming an overnight celebrity in 2012 thanks to a photograph of her unhappy face being uploaded to Reddit, Grumpy Cat has garnered over 8.7 million likes on Facebook, more than 390,000 followers on Twitter, and 1.6 million followers on Instagram.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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