Home / Entertainment / “Our Star Wars line will be one of the most successful licensed products of all time,” says Propel
The firm showed off its new line of Star Wars quadcopters at last week's Star Wars Celebration.

“Our Star Wars line will be one of the most successful licensed products of all time,” says Propel

Propel debuted its expansive licensed Star Wars range at Star Wars Celebration last week, and due to the reaction from fans, the firm believes it’s set to be "one of the most successful licensed products of all time".

The Propel exhibit at Celebration featured over a million cubic feet of Star Wars environments that the firm’s new line of quadcopters could soar through. 

Over 24,000 units were reserved by Celebration visitors, with an attachment rate of over three units per customer.

“I have never seen attachment rates like this before," said Propel CEO Darren Matloff.

“I suspect due to the fact that these laser battle with one another, coupled with the added collectability factor, consumers won’t be able to buy just one.

“We always knew we had something special, but this exclusive preview to the Star Wars Celebration fans makes me pretty certain that this will be one of the most successful licensed products of all time."

Propel’s Star Wars range is due for release in the EMEA region, most of Asia and Latin America this autumn, and spans the 74-Z Speeder Bike, the TIE Advance X1, the T-65 X-Wing Starfighter and the Millennium Falcon. All crafts have three speed settings, push button ariel stunts and laser battling technology.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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