Home / Entertainment / Lovehoney debuts Fifty Shades Darker: The Official Pleasure Collection
Firm has recently extended its deal with E.L. James and will now be the sex toy partner for the brand until 2018.

Lovehoney debuts Fifty Shades Darker: The Official Pleasure Collection

Lovehoney has debuted two new Fifty Shades collections at the ANME Founders Show in Los Angeles.

The Fifty Shades Darker: The Official Pleasure Collection features 13 pleasure products, spanning rechargeable vibrators, glass and steel toys and couples’ bondage kits, with all items named after quotes in the books.

The firm’s other new Fifty Shades collection is the limited edition No Bounds Collection, boasting 10 limited edition bondage pieces inspired by the Fifty Shades Darker story. According to Lovehoney, it’s ‘perfect for BDSM beginners and aficionados alike’.

“Fifty Shades continues to be the most recognisable and desirable name in the pleasure product market," said Lovehoney’s international sales manager, Jim Primrose.

"The release of Fifty Shades Darker will further boost demand for official Fifty Shades merchandise."

Lovehoney recently extended its agreement with author E L James to give the UK-based sex toy manufacturer exclusive worldwide rights to produce Fifty Shades of Grey branded pleasure products up to 2018.

“The Fifty Shades of Grey trilogy completely transformed the market for pleasure products," said Lovehoney co-founder Neal Slateford.

"It bridged the gap between adult and the mainstream and introduced a whole new audience to the joy of sex toys. We’re delighted to have extended our relationship with E L James and her team. We have exciting plans for developing the brand.”

James added: "I’m thrilled to be extending the Fifty Shades partnership with Lovehoney.

"It’s a wonderful British company run by amazing, creative people who really care for their customers and for fans of the Fifty Shades story. Our work together has been a huge success, and long may that continue.”

Lovehoney’s Fifty Shades Darker: The Official Pleasure Collection and the limited edition No Bounds Collection will ship to retailers in October 2016.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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