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Zara unveils new Adventure Time kidswear line

A new line of Adventure Time kidswear is on the way from Zara Kids, thanks to a new deal with Turner’s TV channel Cartoon Network and the High Street retailer.

Designed for kids aged from four to 14, the AW16 line spans t-shirts featuring the show’s characters, and is available in stores globally now.

“True to the spirit of Adventure Time, Zara has developed a fun first collection of apparel that reflects the show’s quirkiness and originality, while maintaining the retailer’s reputation for developing on-trend and desirable products for kids,” said Maria Rosaria Milone, senior director of category management and agent markets at Turner EMEA.

“This makes them a great partner to build upon the franchise’s accelerating success in the fashion market, and we can’t wait to see kids proudly wearing these new t-shirts around the world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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