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New Smiley line spans sports leisurewear, casual apparel, swimwear and accessories.

LazyBee to launch Smiley sportswear in Korea

Smiley has signed a new deal with sports retailer Lazy Bee to produce a new line of sportswear across its stores in Korea.

LazyBee will be launching an exclusive Smiley collection spanning sports leisurewear, casual apparel, swimwear and accessories.

According to Smiley, ‘the new collection with LazyBee will fuse innovative styling with form and functionality to create a collection that is dedicated to the casual sport enthusiast and underpinned by happy and positive sentiments.’

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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