Toot the Tiny Tugboat is setting sail for the Isle of Wight this summer in a new partnership with the ferry operator Wightlink Ferries.
The promotion with Channel 5 Milkshake’s pre-school character will see 10,000 branded Toot the Tiny Tugboat activity booklets given out to children at Wightlink’s terminals and on ferries.
Each booklet will include a raft of Toot the Tiny Tugboat themed activities including colouring sheets, games and puzzles.
The show’s production team, Lupus Films has also created a line of seaside themed cut outs which will be placed in key areas including Portsmouth Harbour Railway Station, Ryde Pier Head Tourist Information Point and on St Clare, St Faith and St Cecilia ferries.
Kids will be able to have their pictures taken with Toot and upload their photos on social media for the chance to win Toot and Milkshake branded prizes.
“We are very excited to be setting sail with Wightlink Ferries for this nautical summer adventure,” said Ruth Fielding, co-founder of Lupus Films.
“An estimated 52,000 children are expected to travel to and from the Isle of Wight’s ferries this summer, providing a perfect opportunity or engagement with Toot and his friends from the Harbour.”
Mark Persad, Wightlink’s head of marketing, added: “We are delighted to be part of this innovative partnership with Lupus and Milkshake. We believe this is the first time a UK ferry company has teamed up with a children’s television programme in this way to provide on board entertainment for its younger passengers.
“Coupled with the popular Teen Scene and children’s play area already on board the St Clare we are working hard to make sure crossing the Solent with Wightlink is a really family-friendly occasion.”