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RJM celebrates successful first year for The Rainbow Fish

RJM is celebrating a successful first year in the licensing industry for its growing children’s property, The Rainbow Fish.

Over the course of the last year, the firm has grown the brand across a diverse roster of eleven licensees in markets such as home décor, fabric, plush and apparel.

From flounder to licensing big fish, the brand now enjoys success across various baby lines, activity books, wall art, apparel and accessories and a line of story telling kits.

RJM has also initiated a slew of Rainbow Fish promotions that includes a partnership with the Parade Company who developed a licensed Rainbow Fish balloon to appear in America’s Thanksgiving Parade in Detroit.

Further US promotions include partnerships with the White House Easter Egg Roll, the American Library Association and Pizza Hut.

More partnerships will be announced soon.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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