Gemma International has signed an agreement with Rockpool Licensing to launch a line of Animal Jam cards, wrap and partyware.
Created in partnership with National Geographic, Animal Jam is the number one online social game for kids with over 45 million registered users across the world, three million of which are in the UK.
“The popularity of the Animal Jam gaming app and digital following speaks for itself, this is already a brand with a huge international following," said Thalia Clare, licensing exec at Gemma.
"The characters are cute, the games are fun, and the educational element adds another dimension, engaging both kids and parents. The toys from Jazwares are already in high demand, and retailers are already asking us when they can place their orders”