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Smiley partners with Inbrands for new apparel

SmileyWorld is teaming up with fashion group Inbrands for a new apparel collection to be sold in Brazil.

Inbrands operates in the Brazilian retail market, and will launch the new range in Ellus 2nd Floor stores in Brazil.

The collection will feature items for both men and women, spanning t-shirts, jackets, shorts and more.

This deal comes as part of Smiley’s plans to expand its presence in South America and in the region’s most influential retailers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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