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US: Star Wars, Trolls and Disney’s Moana to deliver record toy sales this Christmas

Blockbuster movies including Rogue One, DreamWorks’ Trolls and Disney’s Moana are predicted to boost US toy sales to new heights this Christmas.

The US toy industry has already seen its best year in over a decade thanks to the popularity of the Star wars franchise following the release of Star Wars: The Force Awakens last December.

Now, with Rogue One: A Star Wars Story already causing a stir among fans following the big toy line unveiling early on September 2nd, the industry is expecting sales to be just as strong.

US toy sales rose seven per cent in 2015, fueled by the sci-fi franchise. According to industry analysts, The NPD Group, toy sales are already up the same percentage in the first six months of this year.

The New York Post reports that alongside Star Wars, the toy industry is anticipating a boost from other breakout tiles such as DreamWorks Animation’s Trolls and Disney’s Moana.

The Star Wars and Disney Princess franchises have already featured in US retailer Walmart’s top 25 toy picks for Christmas 2016, alongside other leading children’s entertainment properties including Teenage Mutant Ninja Turtles, Doc McStuffins and Barbie.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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