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Viacom to launch new Nickelodeon entertainment zones in Spain and Portugal

Viacom International is to launch two new Nickelodeon-branded entertainment centres in Spain and Portugal.

The firm has partnered with the leisure park operator Parques Reunidos in its latest efforts to expand its operations across the European market.

The new indoor family entertainment centres will be located in Madrid’s Xanadu shopping centre and Lisbon’s Dolce Vita Tejo.

The new builds arrive as an extension of VIMN existing partnership with the leisure park firm that has already seen the successful launch of Nickelodeon Land at Parque de Atracciones in Madrid, NickLand at Movie Park Germant and the recent Nickelodeon-themed family entertainment centres in Spain and the UK.

“These two new branded family entertainment centres are ideally located for Nickelodeon fans in Spain and Portugal to interact with the iconic characters that they love through on-the-ground experiences,” said Raffaele Annecchino, president and managing director of VIMN’s European division.

“We’re committed to expanding our recreation footprint in all of the markets in which we operate, and we are delighted to share this milestone with Parque Reunidos, which has been an exceptional partner.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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