Netflix has signed a deal with language-learning app Babbel to launch a new Spanish lesson based on its hit Narcos series.
Narcos, now in its second season, tells the true story of the growth and spread of cocaine drug cartels across the globe, charting the rise and fall of Pablo Escobar.
The Narcos Babbel demo is called “Speak Spanish like El Patrón” and teaches consumers about topics spanning scoring deals to hiding contraband, all the while learning Spanish.
“Many people worldwide are introduced to new languages through TV series and movies," said Thomas Holl, founder and president of the Babbel.
"By using what you love to watch, to learn a language you’d like to know, we’ve created an emotional connection that bonds you to a new language that might otherwise have remained inaccessible,”
“The partnership with Netflix lets users engage with Spanish in a uniquely Pablo Escobar way, showing them that learning a new language doesn’t have to feel like sitting in a Colombian prison.”
“Speak Spanish like El Patrón” is available for global audiences here. The demo lesson features images and audio material from the original Narcos series and is adapted to teach Narco-Spanish in six of Babbel’s display languages, including English, French, German, Italian, Portuguese and Swedish.