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DHX Media appoints new broadcasters for Teletubbies

DHX Media has bolstered its offering for Teletubbies with the addition of seven new broadcast deals.

New broadcast licensees include SRC (Canada), POP TV (Slovenia), TV3 (Ireland), HRT (Croatia), Medialaan (Belgium), MTG (Lithuania), and NRK (Norway, for Sami language).

“As the flagship series in DHX Media’s strategy to build global brands, Teletubbies continues to perform extremely well and is gaining global momentum,” said Dana Landry, CEO of DHX Media.

“Children love the new show and the consumer products built off the brand. Licensees are reporting strong sell through on the first wave of products, some ahead of expectations, which bodes well as more categories are set to roll out.

“Both the series and toys are scoring high ratings in the UK, while the show is off to a positive start in the US and international broadcasters continue to come on board. We expect to continue making tremendous strides with the brand in fiscal 2017 and beyond.”

The new deals take the total number of broadcasters to 23 for the pre-school show, while DHX Media has signed more than 85 merchandising and licensing deals for Teletubbies to date.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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