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Cartoon Network unveils Adventure Time VR game and headset

Cartoon Network is launching a new virtual reality mobile game and branded headset, based on its popular animated series Adventure Time.

Called I See Ooo, the offering marks the first virtual reality experience for fans to come complete with a specially-designed viewer to play it through.

The headset will launch in the UK and Nordics on September 29th.

Featuring many of the show’s much-loved characters, players can immerse themselves in an original story set in the renowned Land of Ooo as they take on the challenge of three different games, each with 20 levels.

Patricia Hidalgo, chief content officer kids, Turner EMEA and International Kids Strategy, said: “At Turner we are committed to creating and developing the best content for audiences and ensuring that our viewers are able to experience our brands across multiple platforms, windows and devices.

“This comprehensive, immersive new VR experience for Adventure Time is an excellent example of how we are continually looking to innovate and offer fans new ways to interact with their favourite shows and characters – and on a deeper level than before.”

Johanne Broadfield, VP, Cartoon Network Enterprises, Turner EMEA, added: “I can’t think of a more perfect show to highlight this exciting new technology than the quirky and unpredictable Adventure Time.

“Its licensing potential and social currency gives us so much scope when creating new ways for fans to play and interact with the brand – and, in this instance, we have an amazing one of a kind offering that not only allows kids to try out virtual reality gaming but also gives them the chance to become Jake the Dog with a fully customized VR viewer.”

The I See Ooo virtual reality viewer and mobile game will be available at Forbidden Planet and pyramidshop.com from September 29th, priced at £24.99.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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