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Cartoon Network reveals licensing expansion plans for South Asia

Cartoon Network Enterprises (CNE) is set to ramp up its ambitions in South Asia, with plans to reach double-digit growth.

The company is aiming to expand into new South Asia markets of Sri Lanka and Nepal in partnership with FMCG brands including Perfetti, Heinz, Unilever, Parle, Mondelez, United Biscuits and Kellogg’s.

CNE is also seeking more partnerships with players in retail, e-commerce and FMCG sectors, to help strengthen its position in the market.

“The licensing and merchandise segment has evolved over the years and is currently witnessing a strong upswing due to e-commerce explosion in South Asia,” said Siddharth Jain, MD of Turner India.

“We are looking at driving strategic partnerships across various categories in the coming months and providing different touch points for our fans to experience our brand.”

A preview of the firm’s plans for 2017 were also unveiled during the Cartoon Network Enterprises roadshow on September 20th, in Mumbai, where over 200 trade partners attended.

Jain added: “This roadshow provides an ideal platform for us to connect with our current and potential clients to showcase our portfolio and significant range of products.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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