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ITV2 move drives demand for Family Guy consumer products

Twentieth Century Fox Consumer Products is expanding its popular Family Guy licensing programme with games, clothes and more.

The move comes as Fox reports a ‘heightened consumer interest’ in the property boosted by a new broadcast partnership ITV2.

The animated programme began airing on the channel this February and has since attracted up to 1.2 million viewers. ITV2 has been championed as delivering the show to a new generation of fans and in turn an extended audience driving demand for licensed products.

Zak Ltd is now the latest partner to join the Family Guy licensing programme and will deliver a line of gifts for both Christmas and Father’s Day. Meanwhile, LF Beauty and Beacon Confectionery will be focused on both seasonal windows with licensees Pyramid and Danilo in the stationery category.

Elsewhere, the apparel category continues to be supported by grocers and Poetic Gem has expanded its underwear license to become the fashion daywear partner for the UK, complimenting Somerbond for loungewear.

Completing the roster, Fox Digital Entertainment and Kongregate have recently launched Animation Throwdown: The Quest for Cards, a new collectable card game that brings the worlds of American Dad, Bob’s Burgers, Family Guy, Futurama and King of the Hill together.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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