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CPLG to represent line-up of BBC Worldwide brands

BBC Worldwide has named CPLG to represent its flagship brands for licensing across all EMEA territories.

As part of the deal, CPLG will manage brands including Top Gear, Doctor Who and BBC Earth, as well as pre-school shows Go Jetters, Hey Duggee and Sarah & Duck.

“From pre-schoolers to petrolheads our brands are loved around the world by audiences of all ages. Our licensing business exists to extend fan’s enjoyment of the BBC programmes they love and CPLG are the perfect partner to help us do this,” said Andrew Moultrie, director of consumer products, publishing and web properties at BBC Worldwide.

BBC Worldwide and CPLG are also set to develop long-term strategies for each of the brands.

Steve Manners, EVP of CPLG, added: “The BBC portfolio will be managed across both our brands and entertainment teams. Top Gear is an outstanding brand globally and there are real opportunities in the lifestyle space.

“Doctor Who brings incredible heritage to the mix on the entertainment side and there are some really exciting developments underway which will help drive a major consumer products business."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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