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Farrah Fawcett Foundation announces partnership with Beanstalk

Global licensing agency, Beanstalk, is set to represent the personality rights of film star Farrah Fawcett.

The Farrah Fawcett Foundation signed the exclusive partnership with the agency, which will represent Fawcett in advertising, media and long-term brand associations.

“Farrah Fawcett is a global cultural phenomenon,” said Martin Cribbs, who leads Beanstalk’s icon representation division.

“The entire world witnessed the intersecting zeitgeist of Charlie’s Angels and the famous red bathing suit poster. But Farrah also emerged as a talented, critically acclaimed dramatic actress. She had the rare gift of being exceptionally beautiful and exceptionally talented.

“To friends and family, she is remembered as being warm-hearted, unpretentious and funny. Knowing those details about her make it all the more gratifying to represent her legacy.”

Alana Stewart, president of The Farrah Fawcett Foundation, added: “We’re pleased to take this next step in our long-term vision for Farrah’s legacy.

“Farrah’s iconic presence made a huge impact in the world and she left us far too soon. Proceeds from the projects with Beanstalk will go to The Farrah Fawcett Foundation for cancer research, prevention and awareness.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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