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“This is a long-time dream coming to life, for me, for my family, for Diesel," said Diesel founder Thus Renzo Rosso.

Diesel signs as official style partner for AC Milan

Diesel has signed a deal to become the style partner of AC Milan football club.

The three year deal will see Diesel dress the AC Milan team ‘off-field’.

“This is a long-time dream coming to life, for me, for my family, for Diesel," said Diesel founder Thus Renzo Rosso.

"The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery. We want to make this collaboration unique, fueled with irony, innovation and modernity.”

AC Milan vice-president and CEO, Barbara Berlusconi, added: "I grew up with the red and black colours. I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership.

"Diesel is a dynamic, international company in the fashion world, oriented towards the younger market, the same one AC Milan appeals to and reaches out to, following the path of other top European clubs."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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