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Blue-Zoo will introduce the property to international licensees, while Nickelodeon and Viacom Consumer Products will manage licensing in the UK.

BLE 2016: Licensing push for Digby Dragon takes flight

Blue-Zoo’s Digby Dragon will make its licensing programme debut at Brand Licensing Europe 2016.

Blue-Zoo will introduce the property to international licensees, while Nickelodeon and Viacom Consumer Products will manage licensing in the UK.

The series launched in July 2016 on Nick Jr as the top weekday premiere of all time for live viewing and was the top weekday show on Nick Jr. for that month. The animation has since been sold to over 15 territories by Aardman’s Rights and Brand Development international distribution division.

"Nickelodeon is delighted but not surprised at the hugely successful launch of Digby," said James Newton, VP programming, Nickelodeon UK and Ireland.

"The lovable characters’ thirst for adventure often gets them into strange situations, which is proving popular with our audience. Digby is a show full of laughs, thrills and, at its core, the display of true friendship.”

Adam Shaw, series producer and director, Blue-Zoo, added, “This stylish animation is a must-see property, which will go far. 

"BLE is the perfect event to showcase the series and we’re excited to see how we can develop it. The team have put everything into making Digby Dragon a show like no other, using new technology to bring a level of quality not seen in pre-school series animation and a creative freedom that has unleashed fantastical stories with such vibrantly animated characters.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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