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Roald Dahl brand celebrates biggest year yet

This year has been the biggest year ever for Roald Dahl, as the brand celebrates the author’s 100th birthday with numerous events, partnerships and exhibitions.

In celebration of the birthday itself on September 13th, Roald Dahl was celebrated with parties in schools, libraries and bookshops throughout the UK.

Elsewhere, Cardiff, the birthplace of the author, was transformed into the City of the Unexpected, with attractions that included a giant peach.

New publishing was also launched this year, plus Roald Dahl titles topped the UK Bestsellers list twice.

"We’re really looking forward to showcasing this fantastic property at BLE this week,” said Alicia Davenport, licensing director at DRi Licensing.

“It has been an absolutely amazing year for Roald Dahl and we’re excited to reveal the next whizzpopping chapter.”

Around 295 Roald Dahl items also launched at retail, which boasted the new branding of the property.

Stephanie Griggs, the Roald Dahl Estate’s licensing and design manager, added: “We’re delighted with the results achieved so far in this milestone year.

“With all our new publishing and merchandise launches, Roald Dahl has never been so visible at retail heading in to the last quarter of the year.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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