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Rovio developing new Hatchlings animated series

Rovio Animation is producing a new 30-episode series of Angry Birds animated shorts starring the bluebirds and their Hatchling sidekicks.

The episodes will debut for 30 consecutive weeks beginning February 2017 on ToonsTV, Rovio’s multiplatform video-on-demand family entertainment service.

The Hatchlings will also appear in a game currently in development at Rovio, and are a focus for the company’s consumer products licensing program in 2017.

“The Blues have long been some of our most mischievous characters, and telling their stories along with those of the younger Hatchlings expands the Angry Birds storyworld in an exciting and fun way with our key audiences of younger people and their parents,” said Alex Lambeek, Rovio’s chief commercial officer.

“The Hatchling videos shared online have already garnered more than 40 million views and counting in social media, and fans have been asking when we might see more of these ultraadorable characters in new content.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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