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Bear Grylls joins Beanstalk for new licensing programme

Beanstalk has added the well-known adventurer Bear Grylls to its client roster.

As part of the deal, Beanstalk will work with Bear Grylls Ventures to build a lifestyle progamme in Europe and North America.

“Bear is admired by adults and children alike, and is a truly original and inspiring individual. As a result of his unique and diverse background and experiences, Bear has become the leading global adventure specialist around the world,” said Rupert Tate, CEO of Bear Grylls Ventures.

“His vision and reputation will transfer perfectly into a lifestyle consumer products programme that celebrates his individuality and allows consumers to share his love of adventure. We are very happy for Beanstalk, the world’s leading specialist brand licensing agency, to join us on this exciting journey as we develop this unique brand.”

The programme will boast a variety of categories, including apparel, accessories and outdoor products.

Allison Ames, president of Beanstalk, added: “We are honoured to have been selected to assist Bear Grylls in developing his licensing programme. As one of the world’s most admired personalities and adventurers, we are thrilled to be working with Bear and his team to extend his brand through inspiring products that capture its unique spirit of self-challenge and pushing boundaries.

“Bear Grylls is the global authority in outdoor adventure and we look forward to empowering his admirers to engage with his brand in new and meaningful ways.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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