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Discovery Consumer Products is now actively looking for partners and retailers for the Eurosport line.

Discovery to expand Eurosport into fashion and sports equiptment

Discovery Consumer Products has launched a licensing programme for Discovery Communications’ Eurosport sport.

Located in 93 countries and reaching 228 million households, Eurosport will expand into consumer products in 2017 with a wide range of cycling products appropriate for both children and adults.

To support the new line of cycling products, Discovery Consumer Products is building a marketing programme that aligns with key broadcasting events, beginning with the Tour de France in July 2017. 

Products will first debut in the UK, Germany, Italy, and France followed by the Netherlands, Nordics, Spain, Poland, Romania, Russia, and the Middle East.

Discovery Consumer Products also plans to expand the brand into lifestyle fashion, entry level sports equipment for kids, and Eurosport Owned Events Merchandise for tournaments such as the FIA World Touring Car Championship. 

In addition to making the products available at retailers in local markets, the launch of an e-commerce store for the brand is planned as well. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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