Nelvana Enterprises is set to expand its Shopkins offering with a new line-up of partners for 2017.
Leading the way is a QSR campaign with McDonald’s restaurants in France and Monaco with a range of collectable mini figures, while Megalicense International has been named sub-agent for Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia and Lithuania.
“As Nelvana’s global stake in children’s animated content and products continues to grow, so do our strategic partnerships,” said Antoine Erligmann, head of Nelvana Enterprises, EMEA.
“We’re pleased to be working with these industry-leading companies and are confident our new partners will help us further build the Shopkins brand in even more markets around the world.”
Elsewhere, Bon Bon buddies will launch a line of confectionery, Ravensburger will develop puzzles and Trudeau will create a range of homeware products.
Friderico Gatti, CEO of Megalicense International, added: “Shopkins has been a strong hit for the local distributors like Unitoys (Russia), Kiddisvit (Ukraine), and Anvol (Baltics).
“We plan to build an extensive and successful licensing program and cross-promote the brand through different media platforms."