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Sanrio and BBC Worldwide partner on Mr Men and Doctor Who mash-up

A Doctor Who and Mr Men mash up has finally arrived.

Sanrio Global Ltd has teamed with BBC Worldwide to bring the famed Time Lord hurtling into The World of Hargreaves.

The new partnership sees Sanrio bring a cast of Doctor Who characters to life in the distinctive story-telling and illustrative style of Mr Men and Little Miss creator, Roger Hargreaves.

Four new books including Dr. First, Dr. Fourth, Dr. Eleventh and Dr. Twelfth will be launched courtesy of Penguin Young Readers Group n spring 2017.

Jan Paterson, head of book and audio publishing, BBC Worldwide UK, said: “We are thrilled to be teaming up with Sanrio on this fantastic project and think fans will love these creative incarnations of the Doctor reimagined in the Hargreaves style.

“We are always looking for innovative ways to engage our fans so this is the perfect partnership for us.”

Alastair McHarrie, licensing director, Sanrio Global Ltd, added: “There is a wealth of unofficial fan-created content online.

“We wanted to give something back to these supporters so we have created the first official Hargreaves mash-up. Who better to partner with than another classic British property, Doctor Who. We couldn’t be more excited.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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