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Sony and Rovio receive UN’s Global Leadership Award for Angry Birds, Happy Planet campaign

Rovio Entertainment and Sony Pictures has scooped the UN’s Global Leadership Award for the Angry Birds, Happy Planet global marketing and outreach campaign.

Rovio and Sony join other 2016 Global Leadership Award recipients, including US President Barack Obama, World Food Programme executive director Ertharin Cousin and human rights activist and lawyer Maina Kiai, the UN Special Rapporteur on the Rights to Freedom of Peaceful Assembly and of Association. 

“These honourees have helped people all over the world lead healthier and more rewarding lives by taking actions that support the UN’s ambitious goals,” said Kathy Calvin, president and CEO of the UN Foundation.

“Their leadership has inspired others – from world leaders and businesses to local communities and villages – to think boldly about how to solve the planet’s most urgent challenges.”

The Angry Birds, Happy Planet campaign aimed to raise awareness of the need for both urgent climate action and eco-friendly lifestyles and saw Red, leader of the Angry Birds, became the UN’s Honorary Ambassador for the 2016’s International Day of Happiness. The role saw Red travel to more than 20 countries to encourage fans and the public at large to make eco-smart lifestyle choices and take action against climate change.

“We are deeply humbled to be included in such honoured company,” said Rovio CEO Kati Levoranta.

“We could not be more proud to work with the United Nations, to see Red ‘go green,’ and help get more citizens angry about climate change. By working together with the UN and encouraging the global Angry Birds fanbase to also become climate activists, I believe we can make a small but meaningful difference in one of the greatest challenges facing this generation.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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