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Brands with Influence partners with Golden Bear for new toys

Toy firm Golden Bear is partnering with Brands with Influence for a new series of toys under the brand name, Bush Baby World.

Brands with Influence will represent all associated licensing, including movie and TV rights for the new brand.

“We were first introduced to the concept and technology by the inventor, designer and IP owner, Andrew Coates and immediately fell in love with the characters,” said Martin Lowde of Brands with Influence.

“They really come to life in your hand, and encourage great play and nurturing for children. Golden Bear are a great partner to be working with. Their experience with innovative plush and bringing new concepts to market made them ideal.”

You can check out the rest of the story over at our sister site, ToyNews.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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