Toy firm Golden Bear is partnering with Brands with Influence for a new series of toys under the brand name, Bush Baby World.
Brands with Influence will represent all associated licensing, including movie and TV rights for the new brand.
“We were first introduced to the concept and technology by the inventor, designer and IP owner, Andrew Coates and immediately fell in love with the characters,” said Martin Lowde of Brands with Influence.
“They really come to life in your hand, and encourage great play and nurturing for children. Golden Bear are a great partner to be working with. Their experience with innovative plush and bringing new concepts to market made them ideal.”
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