Warner Bros Consumer Products has taken steps to launch the first retail loyalty programmes featuring the DC Super Heroes.
In an partnership with the EMEA market-leading Exquisite, the pair will develop a raft of promotional campaigns including instant rewards programmes, redemption and sponsor reward systems.
The campaign will also include games and ‘spend and get’ offers at hypermarkets, supermarkets, petrol stations, convenience stores and DIY and home improvement outlets.
The launch will roll out across the EMEA.
Julian Moon, senior vice president and general manager EMEA, Warner Bros Consumer Products EMEA, said: “Exquisite and its team are experts in retail marketing.
“The programmes they develop are attractive to new customers and retain customers with added value incentives. This exciting partnership offers us an amazing opportunity to enhance the relationship their consumers have with DC Super Heroes, while extending the presence of WBCP’s portfolio across all sectors of European retail.”