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Beanstalk and Microsoft Studio’s Turn 10 bring Forza Motorsport to licensing arena

GMDS USA has teamed with Beanstalk and Microsoft Studio’s Turn 10 to bring Forza Motorsport into the world of licensed apparel and merchandise.

The new three-year deal will see a collection of Forza Motorsport apparel and merchandise launch via speedgear.com as well as in major retailers across the US, before going global later in the year.

The collection will be available through the renowned GP Store in South America, Asia, South Africa and the Middle East. The apparel collection will include youth, ladies and men’s and will feature all levels of styles from outerwear to t-shirts and underwear.

GMDS USA already distributes apparel for some of the world’s leading auto brands such as Automobili, Lamborghini and Super Trofeo.

“GMDS USA is very honoured and proud to be able to help bridge the reality of real racing with the world’s award-winning game racing franchise, Forza Motorsports,” said Stefano Jarach, CEO of GMDS USA.

“We will use our high quality, stylish design and unprecedented worldwide distribution to bring racing fans exciting and cool Forza Motorsport gear.”

Alan Hartman, Turn 10’s studio head, added: “We listened to our community’s request for licensed Forza Motorsport merchandise and are pleased that we have found the right partner with GMDS USA.

“The Forza Motorsport brand stands for community, experience and excellence and we feel confident that GMDS USA’s Forza Motorsport products will live up to those standards.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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