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Pets Rock is a design property which meshes pet imagery with pop culture.

Wish Factory’s Pets Rock collection to span apparel, plush and pet products

The Sharpe Company and Takkoda have signed a licensing partnership between Wish Factory and Takkoda’s pet art collection, Pets Rock. 

Pets Rock is a design property which meshes pet imagery with pop culture, and the range from Wish Factory will include apparel for men, women, children and pets, fashion accessories, pet products, plush and trend merchandise.

“I have been watching the development of the Pets Rock brand for a number of years and am excited to bring an unrivaled collection of apparel & accessories featuring these one of a kind characters to market,” said Wish Factory CEO Scott Bachrach.

Kate Polyblank, managing director at Takkoda, added: “Wish Factory has an unparalleled ability to create high quality collections that resonate both with customers and retailers. We chose to work with Wish Factory for their commitment to brand development and synergistic product ranges.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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