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DHX Media strikes slate of VOD deals in China

DHX Media has licensed more than 2,400 half-hours of preschool and kids’ content across five video-on-demand (VOD) services in China.

The deals cover 19 series, including classic Teletubbies, Caillou, Yo Gabba Gabba!, Twirlywoos, Inspector Gadget, Super WHY! and Messy Goes to OKIDO.

Shanghai Media Group has licensed a slate of 986 half-hours for its Best TV and SiTV platforms, while SVOD service Mango has taken 468 half-hours of shows.

In further deals, PPLive has picked up 519 half-hours for its SVOD service, and Youku Tudou has licensed 390 half-hours. In addition, iQiyi has added 51 half-hours to complement the 400 half-hours of DHX Media content already airing on its platform.

“Our kids’ content performs incredibly well in this major market, as evidenced by the deals we have signed with China’s largest streaming and linear broadcasters over the past two years for a significant volume of library content," said Josh Scherba, SVP distribution at DHX Media.

"These newest deals further underscore our position as the go-to distributor for kids’ content with proven global appeal.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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